LOGOS GEOPOLITICAL INSTITUTE
contact@geopolitical-institute.com.br
Brazil, São Paulo/SP – February 28, 2024
ABSTRACT
Politics today relies on a media structure that aims to reduce the time spent searching for information by voters by bringing them the information that interests them both. Its influence is clear that Schools of Political Behavior were created to understand voter behavior and, through this understanding, create strategies to influence voter decisions. This study aims to present some of the elements of influence used by the media that, in a proven way, can influence the voter’s decision, presenting these elements and their level of influence. This study shows how the media can dictate behavior and change habits and customs in a society.
Keywords: Media; Schools of Political Behavior; Chicago School; Michigan School; Rational Choice Theory
