LOGOS GEOPOLITICAL INSTITUTE
contact@geopolitical-institute.com.br
Brazil, São Paulo/SP – February 28, 2024
ABSTRACT
In the same way politicians study voter behavior to influence them, voters, on their side, can do the same. Psychology and human behavior have characteristics that, if correctly read, allow us to evoke realities that, at first glance, are obscure amid discourse. This study, which covers the psychology of human behavior from a voter perspective, presents elements, fragments of recurring speeches, figures of speech, and other data that point to the reality behind political discourse.
Keywords: Voter Behavior; Political Behavior; Political Psychology; Political speech; Rhetoric