LOGOS GEOPOLITICAL INSTITUTE
contact@geopolitical-institute.com.br
Brazil, São Paulo/SP – February 28, 2024
ABSTRACT
Media participation and the increasing demand for marketing in politics require considerable investment on the part of candidates and parties. To maintain a balance between large and small parties, many countries have a mechanism where public money is used to help fund electoral campaigns. However, even though in theory the idea is to promote greater equality between parties, in practice what is seen is that the larger parties overlap, in terms of electoral competition, over the others. Furthermore, marketing ends up hiding true political intentions and proposals, making the electoral campaign more of a media and marketing spectacle than a race over proposals. Therefore, in this context, our study evaluates the extent to which public money can be used without interfering in such a marked way as occurs today, with analysis of parameters and data that show the marked interference that electoral campaigns have due to the high public funds available.
Keywords: Party Fund; Public Financing; Election campaign; Media; Marketing
